Author: by Wendy S. Enelow, Louise Kursmark / Publisher: Jist Publishing; 2nd edition / Pages:433 / Format:PDF / ISBN:1563709864 / size: 4,30 Mb
This new second edition includes more than 150 winning cover letters for every profession and situation. Readers get great tips from before and after transformations that turn boring letters into knockouts. Plus, there are tips on resumes, e-mail and scannable cover letters, thank-you letters, and dozens of sample opening paragraphs. Also provides proven first paragraphs to start the cover letter with strength
Cover letter writing is an art that requires you to write a brief, hard-hitting document that catches a reader’s attention. If you’re not an experienced writer or haven’t used your writing skills in years, this can be a daunting task. But have no fear. We’ve made it easy for you with Cover Letter Magic! Here’s how the book is structured.
The Introduction offers an exploration of the history of cover letters, how they have evolved, their purpose, and why cover letters are so important to your job search. The Introduction ends with the top 10 strategies for writing winning cover letters.
Chapter 1 contains a comprehensive discussion of the 10 different kinds of cover letters. You’ll learn to identify the one that’s right for each particular situation you encounter.
In chapter 2, you’ll begin your preparation by developing your cover letter strategy and your key “selling points.” This up-front work will make the actual writing of your cover letters much simpler and faster; you won’t have to plan and write each letter from the ground up.
Then it’s time to write. In chapter 3 we’ll coach you in the process of writing a winning cover letter, from the strategy behind the words to the actual words themselves. We’ll teach you how to write the three essential sections of every cover letter and give you a cover letter checklist to guarantee that your letters are appropriate, on target, and designed to produce results.
Chapter 4 follows with the unique characteristics of electronic cover letters—their similarities to and their differences from the more “traditional” cover letter.
Chapter 5 furnishes you with tools of the trade, so that you can improve the visual presentation and impact of your cover letters. Fonts, format, and paper are just a few of the topics we’ll cover. Then we’ll move on to discuss related technology issues such as mail merge, e-mail broadcast campaigns, and other PC-based methods for cover letter reproduction and distribution.
Before we begin reviewing actual cover letter samples, chapter 6 rounds out our discussion with answers to frequently asked questions (FAQs). Should your letter always fit on one page? When should you discuss salary in a cover letter, and when is this topic best left for the interview? This chapter also includes tips and tricks from the top—insider strategies gleaned from our decades of experience in writing cover letters for every imaginable job search situation.
Chapters 7 through 13 are what this book is all about: more than 100 “real-life” cover letters written by members of the Career Masters Institute— professional resume writers, career coaches, career counselors, recruiters, military and government transition specialists, and others in the career and employment industry. These letters were used in actual job search campaigns—successful campaigns with powerful resumes and cover letters as their foundation. Chapter 7 shows the “magic” of before-and-after cover letter transformations. Chapters 8 through 11 include letters for blue-collar/ trades positions, new graduates/young professionals, mid-career professionals, and senior managers/executives. Chapter 12 is devoted to technical and scientific professionals; and in chapter 13, you’ll find cover letters for people who are making a significant career change, from one field to another. You can quickly identify the chapter that is most pertinent to your situation and use the examples in that chapter as inspiration for your own cover letters.
Chapter 14 is dedicated to writing winning thank-you letters, the strategy behind them, and the style in which to present them. Also included are several outstanding samples that will help you make your thank-you letters work as powerful marketing tools.
In chapter 15, after you’ve read more than 200 pages showing the rules for writing powerful cover letters, we’ll show you cover letters written by recruiters. Many of these letters break all the rules!
In chapter 16, we share information on writing winning resumes. Learn the best strategies, formats, and presentations for developing resumes that are powerful and well-positioned and produce the results that you want— interviews and offers!
Finally, the Appendix provides valuable career resources to help you plan and manage your winning job search campaign.
Throughout the book, “Tips” and “Examples” are highlighted with special symbols. These sections provide quick insights to enhance the section you’ve just read, further explain specific strategies, and share insider strategies we’ve developed in our many years of writing cover letters. And perhaps most importantly, you’ll find numerous “Action Item” lists that give you detailed and specific activities to complete as you go about the task of
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This new second edition includes more than 150 winning cover letters for every profession and situation. Readers get great tips from before and after transformations that turn boring letters into knockouts. Plus, there are tips on resumes, e-mail and scannable cover letters, thank-you letters, and dozens of sample opening paragraphs. Also provides proven first paragraphs to start the cover letter with strength
Cover letter writing is an art that requires you to write a brief, hard-hitting document that catches a reader’s attention. If you’re not an experienced writer or haven’t used your writing skills in years, this can be a daunting task. But have no fear. We’ve made it easy for you with Cover Letter Magic! Here’s how the book is structured.
The Introduction offers an exploration of the history of cover letters, how they have evolved, their purpose, and why cover letters are so important to your job search. The Introduction ends with the top 10 strategies for writing winning cover letters.
Chapter 1 contains a comprehensive discussion of the 10 different kinds of cover letters. You’ll learn to identify the one that’s right for each particular situation you encounter.
In chapter 2, you’ll begin your preparation by developing your cover letter strategy and your key “selling points.” This up-front work will make the actual writing of your cover letters much simpler and faster; you won’t have to plan and write each letter from the ground up.
Then it’s time to write. In chapter 3 we’ll coach you in the process of writing a winning cover letter, from the strategy behind the words to the actual words themselves. We’ll teach you how to write the three essential sections of every cover letter and give you a cover letter checklist to guarantee that your letters are appropriate, on target, and designed to produce results.
Chapter 4 follows with the unique characteristics of electronic cover letters—their similarities to and their differences from the more “traditional” cover letter.
Chapter 5 furnishes you with tools of the trade, so that you can improve the visual presentation and impact of your cover letters. Fonts, format, and paper are just a few of the topics we’ll cover. Then we’ll move on to discuss related technology issues such as mail merge, e-mail broadcast campaigns, and other PC-based methods for cover letter reproduction and distribution.
Before we begin reviewing actual cover letter samples, chapter 6 rounds out our discussion with answers to frequently asked questions (FAQs). Should your letter always fit on one page? When should you discuss salary in a cover letter, and when is this topic best left for the interview? This chapter also includes tips and tricks from the top—insider strategies gleaned from our decades of experience in writing cover letters for every imaginable job search situation.
Chapters 7 through 13 are what this book is all about: more than 100 “real-life” cover letters written by members of the Career Masters Institute— professional resume writers, career coaches, career counselors, recruiters, military and government transition specialists, and others in the career and employment industry. These letters were used in actual job search campaigns—successful campaigns with powerful resumes and cover letters as their foundation. Chapter 7 shows the “magic” of before-and-after cover letter transformations. Chapters 8 through 11 include letters for blue-collar/ trades positions, new graduates/young professionals, mid-career professionals, and senior managers/executives. Chapter 12 is devoted to technical and scientific professionals; and in chapter 13, you’ll find cover letters for people who are making a significant career change, from one field to another. You can quickly identify the chapter that is most pertinent to your situation and use the examples in that chapter as inspiration for your own cover letters.
Chapter 14 is dedicated to writing winning thank-you letters, the strategy behind them, and the style in which to present them. Also included are several outstanding samples that will help you make your thank-you letters work as powerful marketing tools.
In chapter 15, after you’ve read more than 200 pages showing the rules for writing powerful cover letters, we’ll show you cover letters written by recruiters. Many of these letters break all the rules!
In chapter 16, we share information on writing winning resumes. Learn the best strategies, formats, and presentations for developing resumes that are powerful and well-positioned and produce the results that you want— interviews and offers!
Finally, the Appendix provides valuable career resources to help you plan and manage your winning job search campaign.
Throughout the book, “Tips” and “Examples” are highlighted with special symbols. These sections provide quick insights to enhance the section you’ve just read, further explain specific strategies, and share insider strategies we’ve developed in our many years of writing cover letters. And perhaps most importantly, you’ll find numerous “Action Item” lists that give you detailed and specific activities to complete as you go about the task of
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